The New Era of LED Display Marketing

LED display ads in Times Square

If you’re thinking of buying new LED displays for your business, now is the time to go for it. In recent years, LEDs have been growing in popularity and are considered a staple in any business and industry. They offer a wide array of benefits that will help your company or organization grow. So, what should you do when investing in these new technologies? It’s best to keep up with trends so that you can get the most out of them as quickly as possible.

Let’s learn more about why LED display is a new era of marketing.

How Are They Used?

While it’s true that these types of displays could be a bit pricey, you’ll quickly see their benefits. These displays are used for marketing your brand so that a wider audience notices your products. You’ll never have to worry about how well your marketing works when you use the proper techniques and tips.

The following is a look at some of the newest technology that’s available today:

Better Response Time

Response time refers to how fast a screen will react to user input or command. This is the time LED screens and monitors take to change colors and images much in the same way as plasma TVs do. The difference is that LED technology is fast, while plasma screens have a slow response time. If you’re going for an interactive display advertisement, LED screens should be your first choice.

LED display advertisement

Enhanced Brightness and Contrast

Just as the response times refer to how well a given screen will be able to register a user input, brightness and contrast also refer to how well it will be able to show images. Plasma TVs are extremely bright, but they also have poor contrast, which means they are difficult to see in daylight.

On the other hand, LED displays can do both at once. They’re capable of being extremely bright and offer excellent contrast levels too. As such, users will be able to easily see what’s displayed on the screen no matter what kind of lighting conditions are present at any given time.


The one downside to LED displays is that they are typically more expensive than their plasma cousins. This is due to several factors, such as the fact that LEDs require roughly 70% less power than plasma. As such, you’ll see these costs go up considerably if you buy new LED displays instead of plasma displays. However, in the long run, you’ll be saving on energy costs.

They’re Becoming More Affordable

With cheaper manufacturing costs and lower energy needs, it’s no surprise that LED technology has become so popular since its introduction. However, with better technology and materials come higher prices, but today’s LED screens are now available at some of the lowest prices ever recorded in recent years.

If you’re looking for quality LED displays and boards, whether it’s for advertising or your office space, OPPS Technologies can help you. We offer advertising digital screens, ballistic emergency display units, moving LED advertising, and much more.

Contact us today to learn more about our services.

For more information please contact us directly.