Traditional Marketing vs. Digital Advertising Screens: Which One Do You Need?

digital advertising screens on buildings

You need an effective business strategy to survive in this era. Staying updated with the current trends and knowing what the companies you want to compete with are doing can help you stay ahead of the competition. One of the trending marketing strategies is the use of digital advertising screens; they’re mesmerizing, efficient, and very appealing to eyes as opposed to traditional advertising media like billboards and newspaper ads.

In this blog post, you’ll find out how traditional and digital screen advertising work and what’s right for your business.

What is Traditional Marketing?

Traditional marketing has been around for decades and has come a long way since its introduction. Traditional marketing includes tools like billboards, TV advertising, and newspaper ads to get the attention of potential customers.

This is the cost-effective way of gaining a hold on an audience compared to digital screens, but it is also more time-consuming because you must get more creative with your campaigns and try new methods to see what works best. Traditional marketing also includes direct mail, sponsorships, radio broadcasting, sponsorships, and articles with paid guest blogs.

digital advertising screens

Why Use Traditional Marketing?

Traditional marketing is effective because it gets your name out there to the customers. If they see your name enough times and know that you are advertising all over the place, it becomes easier for them to trust your brand.

Time Consumption

With traditional marketing, you must get creative with certain campaigns to get the best results. But, when it comes to digital advertising, all you must do is create your ad and post it.

Depending on your budget, the possibilities are endless when it comes to digital advertising, but the same can’t be said for traditional marketing. It depends on how much money you are willing to put into these different types of campaigns since both can vary from being very cost-effective or very costly depending on what you’re trying to achieve.


If you’re only looking at billboards and newspaper ads, traditional marketing is going to be much more cost-effective than digital advertising. But, if you want something that will reach thousands of people across the world, then digital advertising is the way to go.


Digital marketing screens are highly versatile and can be used for various campaigns at a time since you can run different ads on the same screen at different times. If you’re looking for LED boards for your business, OPPS Technologies can help you. We offer advertising digital screens, outdoor LED displays, and moving LED advertising services to businesses. Contact us today to learn more about our services.

For more information please contact us directly.